As an artist and someone following the development of crypto technology, the explosion of the popularity and sale of NFTs that took place earlier this year was an exciting spectacle to my eyes.

Like many, I was ambivalent watching crass low-thought (sorry, Beeple) rendered art being sold for millions of dollars. Some publications and Twitter enthusiasts proclaimed that we had arrived and that art had been changed forever. Others, bewildered, were shouting “it’s just a GIF” at their computer screens. We were watching a bubble. I made some popcorn.

Act I, Scene I has come to a close, let’s assess…

See what books kept us busy last year.

The way to JDI’s heart is through storytelling. So we can’t think of a better way to share that than with some of our favorite books we read last year.

Below you’ll find a list of our favorite books of 2020, complete with personal commentary. Whether you’re a sucker for obscure travel destinations, the perfect cocktail, or sci-fi thrillers, this delightfully diverse mix of books is bound to be worth your time.

At JDI, we love to tell stories about science. We also tend to love when other people tell stories about science, especially when they’re really good stories and we can kick back with a cocktail. So we rounded up some of our favorite movies that have helped us understand some scientific and technological concepts better than anyone else has.


The theory of relativity and Spacetime

We’re based in Austin, so we admittedly have a bias towards any film with Matthew McConaughey, but we’d still love it if a non-Texan was cast. …

Written by Josh-Jones-Dilworth, CEO

In marketing we like to say that everything traces back to 4 mother value propositions, sort of like how in French cooking there are 5 mother sauces — Bechamel, Tomate, Hollandaise, Espagnole, and Veloute.

The 4 mother value propositions are:

  • Save Me Time
  • Make Me Money
  • Let’s Have Fun
  • Give Me Status

For every company or product on earth, you can trace your primary value back to one of these roots. But the thing is, we often get it wrong.

My favorite example is Decoy wine. The noun phrase on the back of every bottle is…

Written by Josh-Jones-Dilworth, CEO

At JDI, our mission is to make precedent-setting science companies well known and understood.

We want to live in a world where science flourishes in America and beyond.

In such a world, science and scientists enjoy a high profile, consistent funding, and broad-based participation. In such a world, science, art, and culture are contemporaries, not combatants. Science literacy and science appreciation are widespread. Foundational information about how to do science is public, accessible, and equitable.

Written by Heather Smith, Director, Marketing

One of the most frequent push-backs I hear from leaders of startups is that marketing just isn’t that important to them at the moment. I work with founders who are bringing emerging technologies to market, and by the time I speak with them, they’ve already convinced themselves (as well as their investors) that the success of this technology or product is inevitable. It’s just a matter of winning — of being the first and best to market, and grabbing as much attention as possible along the way.

The truth is, speed and differentiation are…

Matt Hull

President + Founder, NanoSafe

NanoEarth Entrepreneurial, IP, & Business Director, Virginia Tech Center for Sustainable Nanotechnology (VTSuN)

Written by Shannia Coley, Associate, Marketing

Despite the fact that we spend up to a third of our lives doing it, we understand very little of the science behind sleep. What we do understand is that sleep is an absolute necessity for our brain health — it assists in repairing and protecting the brain, reducing mental fatigue, and improving brain function.

Most of us have heard that even mild sleep deprivation can lead to cognitive impairment on par with being drunk, but for many people, their sleep issues go behind having a bad night or two.

An estimated 50–70 million…

Written by Kat Brown, Director, Marketing

For those that have an environmental or sustainable interest in the ocean, coral reefs are not a niche interest. As ecosystems, they are not only important to the ocean’s well-being, they’re absolutely vital. Coral reefs support 25% of the ocean’s diversity — the equivalent of nearly 2 million species — and urgency around their survival is growing. With the compounding threats of ocean warming and acidification, pollution, and increasingly volatile weather events, the world has lost over half of its coral reefs in the past 30 years. …

Jones-Dilworth, Inc.

We are writers, designers, PR professionals, media buyers, analytics-obsessed marketers, and proven strategists.

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